In what appears to be a major financial coup for American Rugby Outfitters, the internationally recognized supplier of custom rugby apparel has formally acquired a 100% interest in the ailing United States American Rugby Football Union (commonly referred to as ‘USA Rugby’).
Despite recent set backs and on the heels of the Beijing games, the International Rugby Board (IRB) continues its push for the inclusion of sevens rugby in the Olympics with a new promotional video (see below). Stressing the common ideals of fair play and friendship, the video is the latest move by the IRB after failing in 2005 to secure a spot in the 2012 London Olympics.
“I am now in a position to affect rugby in a much larger capacity than I ever could as a national team coach. Expanding the Pacific Nations Cup and raising the level of rugby in the so-called ‘2nd Tier’ nations is critical to the future of rugby, and I expect the locals to be grateful, very very grateful.”
Rugby will never ever take off in this country and I'll tell you why. Marketing. Pure and simple. You see in rugby there are no timeouts, commercial breaks or stoppages of play. The clock runs for 40 minutes, stops for 10 for a half time and then resumes for 40 more minutes until the match concludes. Promoters, marketers and TV networks have no opportunities to advertise because there are no commercials.
As I noted earlier, this pool has all the suspense of drying paint: South Africa and England will undoubtedly advance to the Quarter Finals. The only question remains as to which team edges out the other when the two rugby powerhouses meet on September 14th in Paris.
Wednesday, April 1, 2009
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