New promotional video endorsing sevens rugby for the 2016 Olympics

Aug 28th, 2008 | Laws and Refereeing, Test Rugby | 4 Comments

Despite recent set backs, the International Rugby Board (IRB) has released a new promotional video (see below) on the heels of the Beijing games as it continues to lobby the International Olumpic Committee (IOC) for the inclusion of sevens rugby in the Olympics.

Stressing the common ideals of fair play and friendship, the video is the latest move by the IRB after failing in 2005 to secure a spot in the 2012 London Olympics.

The current IRB campaign also stresses the potential financial contributions of a sevens rugby berth at the Olympics such as attracting new corporate sponsors and filling the Olympic stadium during the first week of the Olympics. The Olympic stadium is typically ‘vacant’ following the open ceremonies until the track and field events in the second week thus providing sevens rugby a no-overhead venue for a 3-day competition and of course the commensurate ticket sales. → continue reading